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A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What’s my competitive advantage? http://bit.ly/29heNou
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Hey everyone!
In this video, I cover the main strategy changes that I think you should implement in order to dropship profitably in 2019. The dropshipping space is evolving very quickly and it’s important to stay ahead of the curve if you want to be successful.
The first point I talk about is niching down. With the amount of awareness around dropshipping nowadays, it’s becoming more effective to focus on one product or niche in order to stand out from the storm of general stores advertising on social media. To highlight my point, I show you a comparison of a general store versus a one product store selling the same product so you can see which is more compelling.
The next point I cover is branding. For the same reasons explained above, it’s becoming increasingly important to build a real brand that your customers can trust. This means generating lifestyle content to post on your social media channels, striving to offer faster shipping time, providing excellent customer service etc. To highlight this, I show you an example of a massive brand that does an excellent job at this.
The last point I cover is multi-channel advertising. With rising ad costs, especially on Facebook, it’s become increasingly important to diversify your advertising channels. This means advertising on multiple platforms to avoid having all your eggs in one basket. For example, reaching people for the first time with influencer marketing retargeting them with FB ads.
Thanks for watching! If you found this video helpful, please leave a thumbs up and subscribe. I try to post one new value-packed video like this one every week.
If you made it this far in the description, leave a comment below telling me what you want to see next, I would really appreciate it!
