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How the Brazilian government used psychology to market a new currency
Money Tags: Brazilian, currency, government, Market, psychology, usedNo Comments »
After decades of hyper inflationary woes, the Brazilian government thought out of the box and used basic psychological principles to convince the Brazilian people that their money could hold value again.
Sources:
https://en.wikipedia.org/wiki/Hyperinflation_in_Brazil
https://www.npr.org/sections/money/2010/10/04/130329523/how-fake-money-saved-brazil
https://www.mbaskool.com/business-articles/finance/1417-the-real-brazil-story-from-hyperinflation-to-5th-largest-economy.html
https://www.bbc.com/news/business-28112213
https://en.wikipedia.org/wiki/Unidade_real_de_valor
https://www.economist.com/americas-view/2014/07/03/the-echoes-of-1994
https://news.ycombinator.com/item?id=9617710
https://www.researchgate.net/publication/228179751_Brazil_A_The_Real_Plan
https://squirrelers.com/brazils-economic-solution-to-hyperinflation/
https://www.princeton.edu/~ies/IES_Essays/E217.pdf
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What does Brazilian money look like and what is it worth compared to the US Dollar? Find out!
The exchange rate is always fluctuating so there is never a set price, as of mid October 2018, the time of this video, it was around 3.576 to .
Taxes are a large portion of the cost of living in Brazil, the taxes on fuel and the energy industry have been harsh for the people living here. Obviously, if you are a tourist, this does not effect you.
PLEASE NOTE:
My information comes from what I believe I am understanding with the language barrier.
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